Etiket Meets Porky

Etiket Meets Porky

Introducing the Etiket Creative Series: A Dialogue with Visionaries

In an ever-changing and unstable world, creativity stands as the lifeblood that keeps our spirits ignited and our imaginations boundless. At Etiket, we celebrate the intersection of artistry and craftsmanship, not just in our garments but also in the stories of those who wear them. 

The Etiket Creative Series is a platform where we delve into the minds of remarkable creative talents dressed in Etiket as they share their journeys, inspirations, and the unique processes that define their work.

For our inaugural edition, we had the pleasure of collaborating with Porky Hefer, the acclaimed South African designer known for his extraordinary creations—human-sized nests and immersive seating environments. Porky's work transcends the conventional boundaries of design, drawing from the rich well of biomimicry, eco-activism, and a profound love for nature's intricate designs. His functional and evocative pieces challenge perceptions and invite us to reconnect with the organic world.

Weaving Dreams with Nature's Threads

Etiket: Porky, your work is so distinct—combining art, design, and nature. Can you tell us about the journey that led you to this unique path?

Porky Hefer: It's been a winding road, to say the least. I started out in advertising as an art director, but I was always drawn to the more tangible, physical aspects of creating. Outdoor advertising intrigued me, especially the possibility of making something more substantial than just a billboard. My big break came when I built a giant Coca-Cola figure from Coke crates, a project that was as sustainable as it was striking. It was a zero-waste venture—we simply sent the crates back into the system after dismantling the piece.

Etiket: You were ahead of the curve with sustainability. Was it a conscious decision to prioritise eco-friendly practices?

Hefer: Absolutely. Even before sustainability became a buzzword, I was drawn to it. Creating something impactful without leaving a negative footprint resonated with me. It wasn't just about being eco-friendly; it was about respecting the materials and the ecosystem they came from. The transition from advertising to creating functional art pieces, like my nests and leather animal sculptures, felt natural because it was all about working within a system—using materials that could return to the earth or the production cycle.

Etiket: Your creations often seem to embody a deep connection to nature. Can you describe how nature influences your work?

Hefer: Nature is everything to me. I grew up surrounded by animals, and they continue to inspire me. My work, whether it's a nest or a seating environment, often mimics natural forms. I find beauty in the simple, organic shapes and the stories they tell. For example, the weaver bird's nest, which inspired my hanging cocoons, is a marvel of natural engineering. Every line, every curve in my sketches, seeks to capture that innate elegance and functionality.

Etiket: Speaking of simplicity, your work seems to favour minimalism in form but is rich in texture and presence. How do you balance these elements?

Hefer: It's about the silhouette and the emotional response it evokes. I believe in the power of suggestion rather than overt definition. My pieces don't try to dictate what you should see; instead, they invite you to bring your own experiences to them. It's like a minimalist sketch that leaves space for personal interpretation. The simplicity of form allows the textures and materials to speak for themselves, creating a more profound connection with the viewer.

Etiket: Your sense of style in fashion—does it mirror your approach to design?

Hefer: My fashion sense is practical, much like my designs. I stick to what works and feels comfortable, often favouring shades of blue. It's a versatile, forgiving, and subtly stylish colour—perfect for someone who spends as much time in workshops as I do. There's no separate wardrobe for work and leisure; it's all about an authentic and functional lifestyle.

Etiket: You've mentioned that your designs are deeply personal, drawing from your past. Can you elaborate on that?

Hefer: My creations are deeply rooted in my personal history and experiences. The animals I grew up with, the landscapes I've explored—all these elements shape my work. It's not just about recreating these memories but reinterpreting them in ways that resonate universally. Even something as simple as a line in a drawing can carry a lifetime of experiences. I don't take photographs; I create from memory, which means every piece is an intimate expression of my life's journey.

Etiket: Finally, where do you see the role of South African art on the global stage?

Hefer: There's a growing hunger for diverse voices in the art world, and South African artists have a unique perspective to offer. However, it's not just about South African art—it's about giving a platform to underrepresented voices, particularly black artists. The world is beginning to recognise the richness of these narratives, which have often been overlooked. It's a beautiful time to be creating as we see more inclusion and appreciation for different cultural expressions.

In this candid conversation, Porky Hefer not only illuminates his creative process but also challenges us to consider sustainability, nature, and the essence of creativity. As we continue our journey with the Etiket Creative Series, we aim to showcase more stories of incredible talents who, like Porky, are redefining the boundaries of art and design. Stay tuned. 

Shop our Etiket Camo Worker Jacket here.

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